Suppressed and Generated Demand /// Will Larson

The consequence of generated demand is that a team that was struggling can successfully recover, work through much of its backlog, and then shortly thereafter be just as far underwater as they were at their worst. This is a very disorienting experience, and even a demoralizing one. The team has done everything right, shipped a bunch of genuinely valuable work, and are nonetheless just as far underwater as they were before.